And the film of the toy film adaptation continues this time with ‘Hot Wheels the Movie’. To be produced by J J Abrams the film is part of Mattel films (who also make the toy) and Warner Bros. Pictures.
Hot Wheels’ iconic cars are the #1 selling toy in the world and promoted as the world’s leading vehicle franchise Hot Wheels is a 54-year-old brand of toy cars owned by Mattel and the film is described as a high-throttle actioner, which will showcase some of the world’s hottest and sleekest cars, monster trucks and motorcycles.
With over 8 billion vehicles sold there’s obviously a lot of fans of the cars out there and there have been collaborations with streetwear, fashion, luxury, entertainment, gaming, action sports and motorsports. “Before Hot Wheels became the global household name it is today, it was the dream of [Mattel co-founder] Elliot Handler, who was inventing and building toy cars at home in his Southern California garage,” added Hannah Minghella at Bad Robot, JJ Abrams production company.
Mattel Films are also behind the new live action Barbie movie – read about that HERE